Made in Australia, Underwear of Sweden stands for affordable every day luxury, inspired by original Scandinavian design principles. Underwear of Sweden prides itself on the ability to cater to women of all shapes, sizes and ages.

Designer Helene Pilhage sought to create “every day luxury” and underwear that “would be appropriate for both young and older women—there’s something for everyone.”

Comfort and style aren’t often used together in the same sentence, but with Underwear of Sweden women will no longer have to make that choice. Look great and feel even better with the ultimate in femininity.

Underwear of Sweden’s Autumn Winter 2010 collection draws strongly on current fashion trends and its designers’ Swedish heritage to bring us a delicate, beautiful and gutsy collection of wearable bras, camis, g-strings and boy leg briefs.

The organic range has also been expanded to include a fresh and juicy floral print for the season, alongside the up and coming vintage inspired Spring Summer 2010/11 collection. Be taken on a voyage back to classic 40’s styling with vintage inspired corsets and suspenders. Royal blues and cerise sit alongside silver, black and ivories, giving the collection vibrancy and punch. This season’s romantic-lace themed collection will also see the launch of new and sensuous outerwear pieces such as T-shirts, dresses and tops.

www.uwos.com.au
orders@uwos.com.au